Huawei AppGallery has announced that its year-long collaboration with Indian music streaming service Hungama Music, is now expanding to the Middle East.
The association will help Huawei’s Middle East users experience streaming with Hungama Music and allow them to access over 12 million songs, music videos and podcasts in over 20 languages from the Indian and international labels available on the platform.
Hungama Music is the first Indian integration with Huawei to go live in international markets. The markets covered include the UAE, KSA, Kuwait, Egypt, Oman, Qatar and Bahrain. Through this initiative, Huawei aims to bridge the gap between Indian apps and global users, starting from the Middle East.
Sahil Sachdeva, Country Manager – Ecosystem Partnerships, Huawei Middle East & Africa Region, said, “We are excited to take our partnership with Hungama to the international markets. This association will allow an exceptional experience of audio and video streaming to Huawei’s users outside of India. It is a step forward to further strengthen our efforts to build a diverse app experience for our users. Starting from the Middle East, we are looking forward to taking the tie-up to the world’s market. Huawei has been committed to create an ecosystem where everyone has an opportunity to thrive. We will work with more Indian applications and take them to global markets.”
Siddhartha Roy, COO, Hungama Digital Media, said, “We are excited to strengthen our partnership with Huawei and expand the availability of our platform on Huawei AppGallery in the Middle East region. As a platform, we have always believed in building a robust distribution network that allows us to reach users across geographies and device ecosystems. We are certain that Huawei device users in the region will appreciate Hungama Music for its large and diverse library of Indian and international songs, music videos and podcasts.”
Hungama Music has also associated with Mazzika Group, an Arabic music production and distribution company in the region, to offer more than 10,000 tracks from popular artistes like Ahmed Saad, Hisham Abbas, Abu and Ahmed Gamal.
