Women’s intimate wear portal Zivame hosted a virtual fashion show, its first, for the Indian intimate wear space. The brand had collaborated with influencers including Juhi Bhatt, Bhavya Monga, Sonal Agrawal, Yashika Khatri, Ishi Raghuvanshi, Priyanka Jain and Kanika and built an event that showcased real women in the best sellers of the season.
Khatija Lokhandwala, Head – Marketing, Zivame, said, “Breaking the mould is a Zivame trademark and thus organizing a fashion show featuring real women showcasing intimate wear is par for the course for us. The aim was to bring the runway experience to all women, right to their homes and do it in a way that makes it relatable. The response to the fashion show has been overwhelmingly positive with consumers loving the inclusive experience.”
The virtual fashion show witnessed Zivame women walking the ramp from home featuring collections across lingerie, shapewear, activewear and sleepwear.
The event was organised by the in-house team at Zivame.
