Huawei Mobile Services (HMS) launched AppsUP 2021, its annual app innovation contest, on 21 June 2021.
Developers must be based in the Apac region and their submitted apps must be integrated with at least one HMS Core Kit to be eligible. Participants may enter the contest individually or as a team of up to three members. Entrants will be in the race for a prize pool of US$200,000 in this year’s edition.
Twenty apps will be selected based on their social value, business value, user experience and innovativeness. Interested applicants will have to register their entry from 10 June to 20 August.
The current edition will feature 10 award categories: Best App, Best Game, Best Social Impact Award, Honorable App Award, Most Popular App Award, AppGallery Rising Star Award, Best Fintech Innovation Award, Best HMS Core Innovation Award, Excellent Student Award and Tech Women’s Award.
Shane Shan, Director of Apac, Huawei Consumer Cloud Service, said, “In Huawei, we believe in building a fully inclusive digital society, where technology is for everyone. Through our accessible platforms, development tools and technical resources, we hope to empower all levels of developers so that they can showcase their capabilities to the world. Hence, in AppsUP 2021, we have two times the number of award categories, with new awards specially created to recognise student developers, female developers, and budding developers who are new to HMS mobile ecosystem.”
In addition to cash prizes, AppsUP 2021 provides the opportunity for participants to enter the global market by entering the contest and submitting their apps to AppGallery. This serves as a stepping stone for them to gain access to over 730 million Huawei global smartphone users, as well as increase exposure to potential partners and investors, according to the company.
Participating developers in Apac will be provided technical support, including workshops with hands-on coaching from Huawei’s top engineers and guest judges. Finalists will also get global media promotion and co-marketing opportunities with Huawei.
