The inaugural edition of EVENTFAQS Mettle Awards was announced in early 2021 to honour exemplary achievements by those in events and experiential marketing in 2020, the first year of the Covid19-induced lockdown.
Lakme Fashion Week has been nominated in the category of Mettle – Event Content.
Produced in the pandemic from a bubble with collaborating creative teams, animators and VFX crews from Mumbai and Delhi, the five-day event featuring 35 designers claims a viewership of over 50Mn across social platforms, OTT partners and a specially created LFW virtual hub .
The Mettle Awards ceremony, which was repeatedly postponed due to the pandemic, stands cancelled and organisers have decided to refrain from announcing winners, deeming such a celebration inappropriate in the current times.
Shortlisted nominees will be announced on www.Eventfaqs.com.
