Wolf Media Executes 50 Events in a Single Day for SBI General Insurance Awareness Drive

By
Komal Darji
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Wolf Media, a specialized integrated activations and mobile marketing agency, played a significant role in engagement initiatives for the awareness drive conducted by SBI General Insurance on the occasion of National Farmers Day or Kisan Divas on December 23, 2020. The highlight was executing the awareness drive across 50 villages simultaneously on a single day.

The drive was conducted in villages across the country, states including Assam, West Bengal, Bihar, Odisha Uttar Pradesh, Madhya Pradesh, Rajasthan, Gujarat, Maharashtra, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu and Kerala, in an attempt to make farmers aware of the necessity of insurance. SBI General and Wolf Media teamed up together for this mega event with the aim to educate farmers on the risks, uncertainties they might be faced with and how they can secure them with insurance. During the drive, farmers were informed about the value of a variety of crop and non-crop insurance options that would help them be prepared for natural disasters and other unforeseen circumstances.
 
 
SBI General Insurance spokesperson said, “With SBI’s parentage, we enjoy unparalleled reach and strong brand affinity in rural India. With this, comes a responsibility towards them to recognize our commitment towards our farmers. This was aimed as a step towards building a robust insurance system in rural India. Which can then empower farmers to mitigate risks arising out of farm-related losses. Conducting awareness drives in 50 locations on a single day, is a new benchmark for SBI General Insurance and we are glad to have partnered with Wolf Media for the same. The campaign was executed after taking all COVID-19 safety norms into consideration. A detailed SOP was chalked out to ensure people we engaged with were safe and the right information was being shared with them.”

Talking to EVENTFAQS Media about the drive, Prakash Gopal, Founder Director, Wolf Media said, “Wolf Media conceptualized and created a 360-degree approach of engagement across 50 villages simultaneously on a single day.”

What makes Wolf Media stand out among the rest
Wolf Media offers experiential, shopper and trade marketing solutions through disruptive communication strategy with unmatched execution capabilities. Its expertise lies in various offerings including consumer insight, strategy development, communication development for AV & POS merchandise, experiential marketing for rural and urban market, real-time monitoring and mobile marketing- OBD bursts, SMS bursts and WhatsApp promotions.

Commenting on the USP of Wolf Media, and what makes it one of the best integrated activation and mobile marketing agencies in the industry, Prakash said, “Our team is our USP. We are young and dynamic, at the same time well-experienced in the field of advertising. Hence, we tend to adapt to modern technology in no time and provide the best in class service to our clients when it comes to events and activations.”

During the conversation, Prakash spoke of Wolf Media’s new approach to projects amidst the pandemic and its future plans. “The pandemic has brought about a lot of behavioral changes – adhering to new Government rules, planning logistics way in advance will be the new normal. The use of technology has changed dramatically over the last one year and with BTL being the main focus in rural, we are looking forward to collaborative projects with brands.”

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