Havas Media Group India recently partnered with Tribes, an integrated OOH, retail, and activation agency to ensure the full potential of Out-of-Home (OOH) advertising and experiential marketing solutions for their clients across industries with specialists embedded into every stage of the campaign process to drive results.
Tribes has been investing in technology that enables customer experience across OOH, Events, Activation and Retail. Whether it is immersive retail experience through AR and VR, or helping brands capture consumer leads and insights, they have developed solutions and platforms that integrate with experiential solutions. This has helped clients derive not only ROI, but also deliver Return on Experience (ROX).
Rana Barua, Group CEO, Havas Group India said, “During this transformative time for the OOH industry, our partnership with Tribes underscores our commitment to building long-term impactful relationships. This alliance fits in perfectly with our global operating system MX, which is providing our clients the tools to build more meaningful media experiences creatively and at scale.”
“Tribes’ superior return on experience driven by technology and innovation has forged many long-term partnerships and a proven track record of client success in producing award-winning memorable campaigns. This partnership with Havas is yet another milestone and underscores our commitment to building long-term impactful relationships,” said Gour Gupta, CEO & MD, Tribes.
.jpg)
Mohit Joshi, MD – India, Havas Media Group said, “Along with a pan-India presence, Tribes brings a rare blend of creativity with insights to help brands succeed with OOH media. Moreover, with the country gradually opening up, and the festive season approaching, OOH and activation are slated to play a significant role in building media strategies for brands and it is the right time to invest in this space. We are delighted to partner with Tribes and look forward to transforming the OOH landscape, leveraging their expertise to provide our entire spectrum of clients with advantage of integrated experiential solutions, which beautifully fits in with our village way of working.”
Tribes rolls out activation campaigns and experiential events across India and provides assistance as one of the leading events and brand activation agencies specialized in creative experiential marketing solutions.
