For the first time in the history of 65 years, Filmfare Awards had come out of Mumbai and hosted the event for the first time in Guwahati, Assam. A 360-degree experiential event company, Straightline Solution Pvt Ltd along with their associate company Vicky Communication and Associates brought Assam Tourism Development Corporation (ATDC) onboard as the destination partner of the event.
Gathering all the efforts of their team along with Times of India team, Straight Line Solutions pitched the idea to Chandan Brahma, Honorable Tourism Minister, Assam. The idea was well appreciated, and after several meetings, they bagged the 65th Filmfare award to travel Assam, Guwahati. They received around 230 million from the Assam Tourism Development Corporation (ATDC) as a destination partner.
They also executed the press meet and MoU signing ceremony in Vivanta by Taj, Guwahati on November 25th, 2019 in front of the entire media fraternity in Guwahati.
Speaking about the event, Debangshu Dasgupta, Director, Straightline Solutions said, “We as a company always believe in collaboration and bringing the best for our clients and stakeholders. Regional markets in India has huge potential in terms of business. This kind of partnership just instils that belief. Just imagine almost 2 billion people saw the beauty of Assam tourism at one go! This will give immense results not only to Assam but the entire North East tourism in the future. This one event suddenly put Assam Tourism at the center stage! India will definitely see more such initiatives from the regional markets in the near future for sure!”
Dr. Saumen Bharatiya, Partner, Vicky Communication said, “It was an amazing journey! We as a team put so much hard work and planning and finally when you see it’s happening in front of your eyes; it gives you goosebumps! We want to thank Times Group for having faith in us and our entire team for the great support!”
While Straightlinewas responsible for sponsorship for the event, Fountainhead MKTG conceptualized, produced, directed and managed the show, inclusive of celebrity promos so that the global citizen could see the mesmerizing beauty of Assam!
Guwahati saw the entire Bollywood film fraternity gather for the event. Nearly 10,000 crowd gathered to witness the event in Assam. It was history in making as for the first time the iconic Bollywood award show that honors the artistic and technical excellence of the Hindi film industry of India to travel all the way to Assam.
