Things2doinMumbai, an experience-centric community-based platform recently organized ‘Jo Chaahe Mango’ – a 2 day long Mango festival in Mumbai on May 11th and 12th, 2019 at Phoenix Marketcity, Kurla. The event witnessed over 15,000 footfalls across 2 days and was promoted organically through digital, social and mainstream media platforms, including Things2doinMumbai’s social handles which have a reach of over 1 million. The overall reach of the event was 16+ million that included over 10 million through online mediums and 6+ million from traditional media.
Open to all, the event boasted of activities that included an exciting Aam Ras drinking competition, a Fastest Mango Eating competition and a Mango Mocktail Making competition which was organised by Alcohowl.
The Dharavi Dream Project performed a special act on both days of the event, while several budding stand-up comedians such as Tarun Khem, Vinay Joshi, Sagar Punjabi, and Aditya Singh entertained the visitors with their sets.
30+ scrumptious mango dishes such as Mango Nachos Fresca, Fresh Mango BBQ Fries, Nutella and Mango Chimney Cone, Mango Popsicle, Raw Mango Lemonade, variety of Mango ice-creams, Mango Cream and Milkshakes were offered by the 15+ participating brands such as Oasiss, The Junction, Filli Cafe, Grub Shub, Kitchenn, Smiley Pops, and Whishbox, etc.
Also present at the event was SNSM (Shree Narayan Seva Mandal), a 55-year-old Mumbai-based charitable trust that organized interesting games which ensured that fun was tempered with the sense of responsibility and philanthropy.
Yash Rathi, Co-Founder, Things2doInMumbai said, “We are thrilled to witness such an enthusiastic response for Jo Chaahe Mango! The idea behind organizing such an event was to give the people a chance to relive their childhood by not just enjoying a variety of Mango dishes, but also partaking in activities that brought out their inner child!”
He added, “Apart from that we had various activities lined up during the day, including Mango and Aam Ras eating competitions, a live Rap performance by the Dharavi Dream Project Group, stand up acts and several other interactive and interesting activities visitors participated in.”
The colour used for the Decor was White and Yellow since it presented a Mango festival. The team suggested having an outdoor Lounge Bench type seating and stage with LED wall projection to give the visitor a relaxed feel and comfortable view.
Dheeraj Aroraa, Director, Universal India Events said, “There is a lot of hard work and dedication needed to develop an idea into reality. The festival organized by our client holds a very unique concept (offering various mango recipes), clubbing with entertainment, activity zone and talents on one platform. Having said this, we at our end have kept everything ready, including the last minute permissions, equipment, etc.“
