Sula Selections in association with Beluga launched ‘Beluga Cocktail Masters India 2018’ on August 21, 2018. 150 bartenders across the country aligned themselves to put together interesting cocktails made with Beluga and learned global tricks about the art of bartending from the celebrated bartender and mixologist Agostino Schiavo, the head bartender at the legendary Arts Club in London.
The IP launched in three different cities starting from yesterday i.e. August 21, 2018, in Delhi at Electric Room, Lodhi. Other two cities selected for the master classes are Bangalore – Hype, Shangrila, and Mumbai – Ark, Courtyard by Marriott which will commence on August 22 and 23, 2018 respectively.
The Beluga Masters India Program is a new initiative by Sula with Beluga Vodka. Where Beluga Master Mixologist Agostino Schiavo will share his knowledge and insight of this great brand and why Beluga Vodka makes such a great foundation for fabulous cocktails. It is an opportunity for Sula and Beluga to showcase the world-class Beluga portfolio helping to share its passion with India’s top mixologists.
Following the Masterclasses, the delegates will have the opportunity to apply what they have learned and to showcase their mixology skills by creating their own Beluga cocktails and taking part in the Master’s contest. The finalists will compete in a live event in Mumbai on October 25, 2018, in Mumbai with the winner getting to visit Russia, the home of Beluga. The Master’s programme will bring a combination of education and competitiveness to help India’s mixologists develop their craft.
Kenneth Pritchard, Senior Vice President, Marketing and International Sales, Sula Vineyards says ”We are delighted to launch the Beluga Masters India programme. This is a great opportunity for India’s top mixologists to get to know this great brand and of course to show us what they can do with authentic Russian vodka and exciting Indian flavors. Not only will there be an opportunity for the winner to visit Russia, the home of Beluga, but also to have their creations made available across India. We look forward to welcoming Agostino Schiavo to India and to welcoming India’s best bartenders to our Masterclasses. I would like to thank the Beluga team for their support in helping to launch this programme and we hope that this will be the pre-cursor to India joining the Beluga Global Masters Programme in coming years.“
