Brand Activation through events has been explored in many ways since the very inception of the Event Industry. The cliche in this is that brand activation is evident mostly in Entertainment Events. Breaking this stereotype are some of our stakeholders who are sharing their point of view on how Sports Events are transforming the way brand activation is done today. Let us take a look at the best of sport experience creators that we have :
GS Worldwide Entertainment
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Juspreet Singh Walia, Partner at GS Worldwide Entertainment says “Sports as a genre has massively grown over the past decade in India and evolved across formats to offer these experiences and touch-points to consumers across all age groups. Innovative programming, out-of-the-box entertainment capsules, interactive road shows and many other tactics employed engage and involve consumers across various ATL and BTL platforms.”
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Percept Activ
Sameer Sethi, South Head – Experiential Marketing at Percept Activ says, “The big game-changer here has been Technology. Our constantly-connected digital universe has created a new canvas for brand marketers to work on, enabling their imaginations to go wild and allowing them every opportunity to create campaigns that really do allow brands to engage with fans through their passions. Sports coupled with Brand Activation combined with Technology is a perfect example.”
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Wizcraft International Entertainment Pvt. Ltd.
Andre Timmins, Co-founder, and Director of Wizcraft International Entertainment Pvt. Ltd. said “If you look at the events and experiences vertical under brand activation, it is a business which has always been a part of sporting arena whether it be hospitality, branding, or advertising. What we are doing here is to take that to another level. We are combining the sports expertise and activation together to create an experience for the consumer and the people who are watching.”
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