Things2doinMumbai, an experience-centric content platform initiated a path-breaking social media campaign for Oasiss Deserts. The brand recently launched its 4th outlet in Thane, Mumbai. The campaign went live just 24 hours prior to the launch and unveiled a compelling offer rendered by the brand, engaging directly with customers and providing an unheard of discount. The brand hosted a special offer of INR 10 for one dessert and INR 200 for a 1/2 Kg cake.
The promotion which commenced just a day prior to the launch witnessed a sudden boost in engagement with many attending the launch to avail the discounts. Apart from the cheap prices, scrumptious desserts like waffles, pastries, milkshakes, ice-creams, pancakes and more were offered at unbelievable rates. The offer duration was kept at a flexible time starting from 3 pm to 9 pm to make sure both students and families could avail the offer.
The major objective was to create a buzz about the brand and position it as an all-in-one dessert parlour that serves next-gen desserts. Things2doinMumbai garnered an organic reach of 1 million+ within 24 hours by posting about the event on their social media handles and the on-ground eye-balls.
Nikesh Gala, Director of Oasiss Desserts comments on the success of the campaign, “Our stores are well-established in Matunga, Ghatkopar, Mulund and now in Thane. We are in an expansion mode and are planning to launch several outlets across Mumbai. We partnered with Things2doinMumbai to announce a grand launch in Thane. It was amazing to witness 2000+ crowd, braving heavy rains to avail of the offer. With the help of social media alone we were able to reach new milestones and magnificently spread our brand awareness.”
Yash Rathi, Co-founder and Director of Things2doinMumbai speaks, “We are on the verge of creating hyper-local experiences across diverse categories like food, shopping, lifestyle, retail and many more. We have been partnering with a plethora of brands and creating experiences for Mumbaikars to try lesser-known adventures and places in the city by curating unexplored content for our audiences. On the basis of a handful of social media activations, Oasiss Desserts witnessed an extensive response. The effectiveness of the campaign created such a resounding impact that the offer was extended by an hour.”
