Kerala’s formidable media group, Mathrubhumi has initiated a unique activity called “Katta Fan” which literally means avid football fans. The initiative was undertaken to provide a once in a lifetime opportunity for football fans to watch their favourite football teams play live on a big screen at Lulu Mall, Kochi. The activity gave an opportunity to the audience to win exciting prizes ranging from smartphones to bikes.
Katta Fan screened live matches of Quarter and Semi-Finals in the food court of the mall which garnered participation of over 10,000 people engaged at the single venue and is getting ready to host the playoff for third place and finals from July 14 and 15 respectively. The lulu mall was open till 1.30 am, on every day of screening of the matches.
The activity was supported by the integrated media platforms of the group which include MB Daily, Sports Masika (Sports Magazine), Club FM (radio station) and Mathrubhumi.com (MB Online). The event is managed by Red Mic Events (event division of MB). Tata tea Kanan Devan duet was the partner of the event.
According to the official representative of Mathrubhumi “Keralalites have a special connection with football as a game, people here eat, live and sleep football and we wanted to give them an experience which they would cherish and enjoy at the same.”
