One of India’s most sought-after production houses – Dharma Productions launched an industry-first exclusive loyalty card for its fans on July 3, 2018. The production house that has given the Indian film industry some of the most iconic films, enjoys an unprecedented fan-following across the globe. The production house partnered with Paytm which is India’s largest payments company to introduce first-of-its-kind loyalty program which will reward their fan family in the country with exciting offers, experiences and tempting discounts. A unique loyalty card was exclusively made available through the Paytm app from July 3 onwards with limited availability of the cards.
Joining the loyalty program will grant fans first access to all Dharma films and they will also be eligible for exclusive Dharma rewards. Fans can buy their loyalty card exclusively on Paytm and get access to various rewards, right from availing a cashback of Up to 1500 cashback on their films to a trip to movie sets and locations where Dharma movies were shot among other exciting deals.
Speaking about the announcement, Karan Johar said, “We have received unconditional love from our fans over the years and this has indeed been a blessed journey so far. This offering is our way of thanking them.”
Madhur Deora, CFO & Senior Vice President – Paytm said, “We are excited to grow our relationship with one of the country’s top production houses Dharma Productions as the exclusive Loyalty & Reward Partner for the Dharma Loyalty Card. We have been focused on improving the movie-watching experience with the widest assortment of theatres and novel first-of-its-kind offerings like Cancellation Protect. This innovative loyalty programme will enhance the experience on our platform by offering avid Bollywood fans exclusive experiences and make them feel special.”
Commenting on the association, Apoorva Mehta, CEO Dharma Productions said, “Paytm being one of the leading digital payment platforms has consistently ensured a seamless experience to its users. We are pleased to associate with them for delivering an innovative experience to our audience as a way to thank them.”
Paytm Movies is the country’s fastest-growing entertainment ticketing platform. It powers online ticketing for 4800 movie screens in 750+ cities, registering an exponential 500% growth as compared to 2016, the year of launch for Paytm’s movie ticketing and event booking platform. It is aiming to sell over 100 million tickets by end of this year.
