Filmfare, the most iconic brand in the entertainment industry, hosted the 65th edition of its prestigious awards down south. The 65th Jio Filmfare Awards South 2018, marked the celebration and recognition of the outstanding work showcased by the south film fraternity. The gala night held at Hyderabad International Convention centre (HICC) witnessed prominent personalities come together to witness the deserving ones taking home the coveted Black Lady.
The hosts for the evening, actors Padam Sundeep Kishan and Rahul Ravindran perfectly synced their impromptu anecdotes with the on-stage action keeping the audience well engaged. The high decibel quotient of the evening was amplified by the powerful and captivating performances by renowned artists.
Speaking about the 65th edition of Filmfare Awards South, Editor of Filmfare magazine, Mr. Jitesh Pillaai said, “It is a matter of great prestige for Filmfare to have come this long in honouring the best work across the South Indian film industry. The legacy built over six decades is unmatched and having Jio’s strong digital reach amplifies this further across many levels. The artistic excellence in the south has been ever evolving and we look forward to honouring and encouraging more such creative talent year on year.”
Speaking about the association with Filmfare awards, Jio spokesperson said, “We are excited to be back with the Jio Filmfare Awards South 2018. The Jio Filmfare Awards South 2018 continues to showcase the artistic and cinematic excellence from southern India in a variety of digital ways. Jio is bringing transformational changes in the Indian digital services space to enable a Digital Life for 1.3 billion Indians and this association is consistent with Jio’s mission to celebrate the diversity and richness of Indian cinema.”
