LG India launched a new digital campaign to celebrate its completion of 21 years in the country. The campaign theme titled #CelebratingTheNew revolves around how new innovations and new lifestyle aspirations make dreams come true, and more importantly how dreaming up is shaping a new India in 2018.
‘Celebrating the new’ is a fresh take on every lifestyle dynamics of parent-kid relationships in India. Father-Child relationship is very evident in our lifestyles but not very spoken and demonstrated. Every child sees Father as a Mentor, Innovator, Hero and tries to imitate him and wishes to be like him. This is what LG tries and highlights in the new campaign along with how one common thing in our lives passes from generation to generation. LG has captured this philosophy as the journey of “Innovation”.
The objective of the campaign was clear – to establish an emotional relationship as LG is a brand which is present in almost every household and is a part of people’s daily lives. Through this campaign, the brand is celebrating new relations and emotions.
Given that everyone is constantly consuming content on the go, digital and social platforms will be driving this campaign – Facebook, Instagram, and YouTube. Additionally, the brand also plans to extend retail consumer awareness connecting thru’ this campaign spreading the awareness of learning from each other.
Speaking of the campaign, Amit Gujral, Head Corporate Marketing, LG Electronics India, said, “The emotionally charged campaign is a true reflection of LG’s brand philosophy of making our customers’ dreams come true. The video effectively depicts the emotions and aspirations of a common man, and how following one’s dreams can have a long-lasting impact on their own lives and of their loved ones. It reminds us in a unique way how dreams have and continue to come alive with LG. We have always been a companion along the journey of our consumers and this campaign dedicates a strong message – LG has been an integral part of every Indian’s dream.”
“Our 21 years long journey in India is a remarkable milestone, and we are determined more than ever before to develop innovative products and solutions that act as a catalyst in offering a better lifestyle to all its consumers,” concluded Mr. Gujral.
