Raw Nature came up with ‘Beards Of Bombay’ an online campaign to celebrate the attitude of some of the unique bearded men in the city of Mumbai. The campaign was conceptualised by Wodrob. It was launched in the form of a video on social media.
The campaign gained tremendous organic traction since the time it went live. Close to 80 men across Mumbai have joined the #BeardsOfBombay movement and shared their own bearded pictures. The video showed stories of men who live unconquered by razor, against Mumbai’s most iconic locations such as Worli Sea Face, Bandra Worli Sea Link, Dadar Flower Market, and Nariman Point.
Raw Nature is a range of safe, botanical grooming solutions for men that get to the root of male-specific skin and hair conditions. Raw Nature has a powerful range of beard products with something that targets each type of beard concerns and through the campaign, the brand aims at spreading awareness about these products in a manner which doesn’t resemble a typical promotion.
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”The aim was to meaningfully and creatively engage with our bearded friends of Mumbai. We wanted to spread awareness about our range not through a typical product promotional angle, and that’s how we decided to build ‘#BeardsOfBombay’ as a brand property. We plan on taking this campaign to several other cities in the next few months.” said the co-founders of Raw Nature Company – Sangita Desai and Mohit Saxena.
