AirAsia India launched a new campaign #FlyWithAirAsia, which shows how flying is the new “In Thing” for transportation, irrespective of destination and distance. The launch which took place in Bengaluru, depicted the theme #FlyWithAirAsia, through quirky videos, contests, and visuals engaging AirAsia flyers and potential customers.
Anupama Jangid, Head of Marketing, AirAsia India said, “AirAsia India in its efforts to make people fly by offering increased connectivity across the country is reaching out to new and aspirational flyers through this campaign. This feel-good campaign is targeted at creating awareness and encouraging people to fly to destinations, which they would otherwise travel by bus or train. We would like to iterate that flyers, existing and new, can depend on AirAsia for affordable flying and value-based services, whether it is a planned or a last minute travel.”
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