
In a major management reshuffle, KWAN Entertainment, India’s largest entertainment marketplace connecting investors, brands, and artists, has announced the appointment of its founding partners Indranil Das Blah and Vijay Subramaniam as its Co-CEOs. In the new role, the veteran duo will manage the day-to-day operations and the agency business at KWAN. The move is aimed at leveraging their combined extensive experience in the fields of entertainment, media, sports, and music to drive the company to the next level of its growth.
The latest development will also see KWAN’s Founder Anirban Das Blah take on a more evolved strategic role, in which he will guide the firm’s long-term vision, strategy, and growth as its promoter. The move will additionally give Anirban, a prominent name in the entertainment and media landscape, the opportunity to diversify his professional interests to other business ventures such as Mojostar (cofounded with Jiggy George) as an investor, promoter, and mentor.
Further, a Bombay Times report today mentioned the addition of six new names in the partners leader group: Ashoo Naik, Nandita Sachdev, Jaya Saha, Jovan Martins, Avinash Bidaia, and Kshitij Mehta. With the five founding partners and the six new associates, the total number of partners in the entertainment management company is now 11. Each of the new additions have been part of the KWAN team and have added value to the organisation
Other members of the KWAN senior leadership team will continue in their current roles. Co-founder Madhu Mantena will continue to drive the evolution of KWAN into a diversified media and entertainment company, along with Anirban. Founding partner Dhruv Chitgopekar continues to spearhead its brand and consumer incubation initiatives.
Indranil Das Blah, Founding Partner and Co-CEO – KWAN Entertainment
Indranil co-founded KWAN Entertainment in 2009. Under his leadership, the sports division at KWAN today manages many leading sports franchises in India, including Ranbir Kapoor-owned Mumbai City FC and Sanjay Dutt’s cricket franchise Leo Lions (part of the Masters’ Champions League in the UAE). The team manages multiple athletes and has been instrumental in securing over 200 sponsorship and endorsement deals in the last five years.
Vijay Subramaniam, Founding Partner and Co-CEO – KWAN Entertainment
As a co-founder and partner at KWAN, Vijay has been responsible for running various business verticals such as brand sales, live entertainment, television, music, and content. His in-depth knowledge of brands, live events, and films, coupled with an analytical business approach, have played a critical role in identifying several key growth and expansion opportunities for KWAN, and established Vijay as one of the experts in the entertainment industry. He also manages some of the country’s biggest and most talented Bollywood stars such as Deepika Padukone, Pritam, Shraddha Kapoor etc.
Speaking on the management rejig, Anirban Das Blah, Founder – KWAN Entertainment, said, “Having helmed KWAN for almost a decade now, I feel the time is right for me to hand over the reins of its day-to-day operations to Indranil and Vijay. They’re both extremely talented individuals who’ve been associated with KWAN from day one, and have proved their business management acumen time and again by driving exponential growth for their respective verticals. With them spearheading KWAN’s business operations as Co-CEOs, I have no doubt that the firm will continue to grow at a rapid pace, evolving and expanding in sync with the rapidly-changing entertainment and media ecosystem of the country.”
Indranil Das Blah added, “This is a big moment for me, personally and professionally. The KWAN family is extremely close to my heart and has been a big part of my professional endeavours over a large part of my career. I am eager to take on this new role and the responsibility that it brings, and uphold the faith that the team at KWAN has bestowed upon me.”
Vijay Subramaniam said, “For me, the KWAN journey has been nothing short of a dream fulfilled. I feel honoured and privileged to be able to continue the good work that we have achieved as a team over the years. I am confident that, with Anirban guiding the company’s strategic vision, Indranil and I will add more milestones to KWAN’s ongoing success story by leading the company into the next phase of its growth.”














