Adani Wilmar announced the launch of Gujarat’s very own Gujarat FortuneGiants in the ongoing season of Vivo Pro Kabaddi League. As the franchise management partner to this roaring team, DDB Mudra Group’s agency units- DDB Mudra West has been responsible for the development and management of the team’s brand identity, brand strategy and marketing solutions. 22feet Tribal Worldwide has been managing the digital marketing mandate for the franchise and DDB MudraMax has been responsible for the on-ground promotions, venue management and logistics management of the team.
With the beginning of the game’s new season, DDB Mudra West wanted to introduce Gujarat FortuneGiants to the Kabaddi followers and enthuse them to show passion and support towards the team. This very intent was fulfilled by #GarjegaGujarat (Gujarat Will Roar). This anthem not only reflected the spirit of the team but also the spirit of the state they represented.
All these efforts are being supported by DDB MudraMax which has been constantly managing everything for the team; right from the stadium branding for home matches to venue management to logistics of the team.
Commenting on the group’s work, Rahul Mathew, National Creative Director, DDB Mudra Group, said, “It’s not always that one gets an opportunity to build a brand from the idea itself. Gujarat FortuneGiants has been one such opportunity for the DDB Mudra Group. We got to showcase our strength as a group – right from branding to design to sports management to community building to communication. We are partners to the Adani Wilmar’s Gujarat FortuneGiants at every step of the way. “
