EEMAGINE 2017 organised by the country’s apex events organization, Event and Entertainment Management Association (EEMA), is slated to be held from September 8 to10, 2017 at Hotel Pullman, Aerocity, New Delhi. An annual event, targeted at the events and experiential industry within India, EEMA is all set to celebrate the 10th edition of the convention under the theme “A Decade of Transformation.”
Since its inception in 2007, EEMA has shown rapid growth in membership to include all significant organised players in the event industry across the length and breadth of the country. The prestigious event will mark the celebration of the 10 successful years of the association, featuring profound panel discussions, workshops, enthralling performances by prominent artists and experiential elements and the presence of high-profile personalities.
The various panel discussions and talks to be held at EEMAGINE 2017 will highlight The Experience Industry leaving no sphere untouched from education to entertainment, sports, culinary, music, technology, arts, travel and tourism and events among others.
Commenting on the occasion, Sabbas Joseph, President, EEMA commented, “We at EEMA are pleased to celebrate our 10th edition focusing on A Decade of Transformation as the core theme keeping in mind how the industry and the country as a whole has grown at an unimaginable pace. We aim to bring together the country’s leading Events and Experiential Marketing industry of India under one unified annual event and recognize and felicitate excellence with the industry’s most coveted awards – EEMAX Global.”
Apart from the sessions, the convention will also feature a walk-a-thon titled, WE Care Walk in Association with Pinkathon. The initiative has been planned for the industry to come together to put their force behind creating a gender equal, safe work environment for female employees. Noteworthy acts like the Haka, a never seen before traditional war dance from the Maori people of New Zealand, an eleven-piece sitar symphony and a ten-piece flute symphony to enthrall the guests present will also be a part of the event.
Honouring and celebrating the backbone of the industry, the service providers in the business that have supported the industry to transform and create magic will be facilitated at the Spotlight Awards.
EEMAGINE 2017 is scheduled to conclude with the industry’s most coveted EEMAX Global awards at the Kingdom of Dreams.
Below is the schedule for EEMAGINE 2017.
| September 8th | EEMA DAY |
| Morning | EEMA Office blessing |
| 2.30 PM | AGM Commences |
| Welcome by Mandeep Singh, General Secretary, EEMA | |
| 2.40 PM | EY White Paper presentation |
| Ashish Pherwani, Partner- EY | |
| 3.00 PM | AGM commences |
| 7.00 PM | EEMAX SPOTLIGHT AWARDS @ VEDA, 54, Bijvasan |
| Entertainment and dinner | |
| Performance by Monali Thakur |
| September 9th | EEMAGINE2017 commences at The Pullman Hotel, Aerocity |
| 7.00 AM | WE CARE Power Walk |
| 10:00 AM | Inaugural Session |
| 10.30 am | Emcee opens event : Geetika Ganju Dhar |
| 10.33 am | National Anthem NAKSHATRA 10 piece flute symphony |
| 10.45 am | Opening film |
| 10.50 am | Let’s Do the Haka : Celebrating Our Togetherness |
| 11.20 am | Interactive Session with Three EEMA Presidents |
| Michael Menezes-Brian Tellis-Sabbas Joseph | |
| EY White Paper on EVENT INDUSTRY launched | |
| 11.50 am | BUSINESS TRANSFORMATION |
| Putting a Value to What You Do | |
| Vikram Sakhuja, CEO, Madison Media | |
| Moderator : Atul Nath | |
| 12.10 PM | #HarIndianKaMoonshot. Get ready for the first Indian event on the Moon |
| A presentation by the founders of Team Indus | |
| 12.30 AM | TRANSFORMATION THROUGH CULTURE |
| 70 years of Edinburgh as a Festival City | |
| Laura Mackenzie-Stuart, Director-Creative Scotland | |
| Moderator: Vijay Nair | |
| 1.00 pm | TRANSFORMING INDIAN SPORTS |
| Under-17 World Cup : Welcome to India | |
| Joy Bhattacharjya, Project Director, FIFA, U-17 World Cup | |
| Moderator : Vivek Singh | |
| 1.20 PM | Building National Unity through Sports |
| Rajyavardhan Rathore, Union Minister of Youth Affairs and Sports* | |
| 1.30 pm | Arif Patel, Director, Accor Group |
| 1:45 PM – 3.00 PM | LUNCH |
| 3.00 pm – 5.30 pm | BREAKOUTS |
| 3.00 pm – 5.30 pm | Technology for Experiences : TRACK 1 |
| SEES | |
| Tagglabs | |
| Crossworks | |
| Attah | |
| Snowmasters | |
| Followed by Panel Discussion: EEMAgining the Future with Microsft Hololens | |
| 3.30 – 5.30 pm | The Art of Design, Presentation and Curation : TRACK 2 |
| 3.30-4.00 pm | Mayuri Upadhaya, Nritarutya : Live demo. |
| 4.00 pm – 4.30 pm | The Art of Design |
| Sumant Jaikishan | |
| Puneet Dussaj | |
| Moderator : Vijay Arora | |
| 4.30 pm – 5.30 pm | The Art of Curating Music Festivals |
| Siddharth Chaturvedi, Taalbelia | |
| Vijay Nair, NH7 | |
| Tarsame Mittal, Bollywood Music Project | |
| Moderator : Samit Garg | |
| 3.30 – 5.30 pm | Clients, Agencies- Food for thought : TRACK 3 |
| 3.30 pm – 4.30 pm | Trends in Culinary Experiences for Events |
| Ranveer Brar, celebrated chef and food stylist | |
| Ajay Anand, Executive Chef, Pullman Hotel | |
| Manisha Bhasin, Senior Executive Chef, ITC Maurya | |
| Zorawar Kalra, Founder & Managing Director, Jiggs Kalra | |
| Moderator: Bikramjit Ray, Executive Editor, BW Hotelier | |
| 4.30 – 5.30 pm | What do Clients want from their agencies |
| Lydia Buthello, Head- Brand Experience and Events, Star Network | |
| Samar Singh Sheikhawat, VP-Marketing, United Breweries | |
| Anshuman Goenka, Category Head-Ready to drink beverages, AMEA-Bacardi India Pvt Ltd | |
| Poonam Kaul, Vice President, Pepsico India | |
| Moderator : Yamini Singh, Managing Editor, Everything Experiential & BW Applause | |
| 3.30 – 5.30 pm | Event Industry Discovery : TRACK 4 |
| 3.30 – 4.30 pm | Event Safety Workshop : YES WE ARE SAFE |
| Sid Ganeriwalla + Vijay Nair | |
| 4.30 pm – 5.30 pm | Building Valuation & The Right time to Exit your business / IP |
| a session curated by Deepak Choudhary- Director, Event Capital | |
| Roshan Abbas- MD, Geomtery Global Encompass Network; Harshad Chavan- MD, Toast Events; Brian Tellis- Chairman, Fountainhead MKTG, Vivek Bhargava- CEO, DAN Performance and Sachin Mutreja-Director, Scapes India | |
| Moderator: Roshan Abbas, Member, National Advisory Council- EEMA | |
| 8:00 PM | Celebration dinner -n- Cocktails |
| Anchor : Geetika Ganju Dhar | |
| Amar Bhatia on the Piano | |
| In conversation with AR Rahman …Roshan Abbas | |
| Launch of coffee table book | |
| Hon’ble Babul Supriyo, Minister of State for Heavy Industry speaks | |
| Performance by MIX TAPE: Irrfan, Divya, Shruti Pathak, Asees Kaur | |
| DJ Khushi |
| September 10th | ||
| 10.30 AM | Welcome | |
| 10.35 AM | SITARA: 11-piece symphony performs Vande Mataram | |
| 10.45 AM | Let’s do the Haka | |
| 11:00 AM | CUSTOMER TRANSFORMATION | |
| The Rise of the Connected Customer | ||
| Rishi Jaitly, CEO, Times Bridge | ||
| Moderator : Mandeep Singh, General Secretary-EEMA | ||
| 11.45 am | TRANSFORMING PUBLIC OPINION | |
| The Power to Influence: (Events-digital-PR…working together) | ||
| Dilip Cherian, Communications Consultant and Political Campaign Advisor | ||
| Roma Balwani, President-Group Communications, CSR & Sustainability, Vedanta Group | ||
| Sonia Huria, Senior VP and Head-Communications & CSR, Viacom18 | ||
| Moderator: Anurag Batra, Managing Editor, BW Business World | ||
| 12.45 PM | LIFE TRANSFORMATION | |
| Inspiring Transformation | ||
| Mark Inglis | ||
| Climber who lost both legs; Everest climber | ||
| Transformational Guru, global motivational speaker | ||
| Moderator : Shivaani Sen, Member-EEMA and Anchor | ||
| 1.20 PM | Honouring Our Partners & Sponsors | |
| 2:00 PM | LUNCH | |
| 3.00 pm – 4.30 pm | MANTHAN | |
| Round table for Weddings and Social Events | ||
| Chair: Sabbas Joseph | ||
| Coordinator : Rajeev Jain, Samit Garg, Vijay Arora, Chetan Vohra, Rakhi Kankaria, Gautam Jain | ||
| Round table for Experiential Marketing | ||
| Chair: Michael Menezes | ||
| Coordinators : Sanjeev Pasricha, Mandeep Singh, Atul Nath, Sushma Gaikwad, Sid Ganeriwalla | ||
| 7:00 PM | Cocktails and welcome @ Kingdom of Dreams | |
| 8.00 PM | EEMAX GLOBAL AWARDS ceremony begins in Nautanki Mahal | |
| 10.30 PM | Cocktails n dinner outside Nautanki Mahal | |
| Performers: Nasha and band | ||
| DJ Sumit Sethi and Barkha Kaul | ||
