One of the biggest sporting events by the Jagran group in India is back with its 9th edition. The mega cycling event of the Hindi heartland has emerged as an exemplary property with 8 successful editions and participation of more than 10 lakh people. Packed with much more excitement and grandeur, this year’s event is repositioned as Bikeathon Reloaded 9.0.
Being the flagship event of the publication, the cycling event is weaved with a theme – Fun, Freedom and Fitness. Also, the media house has recently released a teaser for the property that succeeds in capturing the essence and fueling the excitement.
The BIKEaTHON reloaded 9.0 will be preceded by a series of activities celebrating the Bikeathon week. The engagement with several interactive activities like selfie competitions, logo designing, and bike designing competitions will add more to the buzz and excitement for the event.
Talking about the video, Alok Sanwal, COO, Dainik Jagran INEXT said, “The teaser released to announce the ‘Reloaded 9.0’ edition truly depicts the element of fitness well-wrapped in fun and garnished with much excitement for the participants. That’s what BIKEaTHON is all about.”
“This is just a trailer, wait for the main TVC to know how power-packed BIKEaTHON Reloaded 9.0 is going to be. It is in sync with our urbane reader,” added Alok.
Dainik Jagran INEXT has also roped-in Radio City and Big FM as radio partners for activities and amplification in different cities. The publication, in the past, has been employing all kinds of media for maximum engagement and results speak of its success.
Dainik Jagran INEXT is known for raising awareness and its social initiatives much appreciated by international organizations and the top leadership of India. Appreciation letter from Prime Minister Narendra Modi, support of World Hunger Project on Hunger Day campaign, and recognition of INEXT’s COO as the Media Person of the Year (Print) only add to the recognition of the publication as a torchbearer of change.
