Highlights from EEMAgine Day 2 + Winners List at EEMAX Global 2017

Day 2 of EEMAgine continued in the ballroom of host venue the Pullman Hotel New Delhi Aerocity. Kick starting with a session on Transformation through Culture, a conversation between Laura Mackenzie-Stuart, Director Creative-Scotland and Vijay Nair. The session highlighted insights on Edinburgh being a Festival City for the past 70 years!

The next session on Customer Transformation by Rishi Jaitly, CEO, Times Bridge, highlighted the fast pace at which customers are evolving and their media usage and consumption patterns. A session meant to prepare delegates on how to create Experiential campaigns that are targeted to these ‘new, transforming customers’.

The session of Transforming Public Opinion, featured Roma Balwani, President Group Communications, CSR and Sustainability, Vedanta Group; Sonia Huria, Sr. VP and Head – Communications and CSR, Viacom 18; who both demonstrated through case studies of their own companies how intelligent campaigns and social responsible messaging could transform customer and public opinion. 

The session on Life Transformation, indeed the most inspiring session of the conference, featured Mark Inglis, double amputee, Everest climber and Motivational Guru. Inglis took the delegation through his brave story of overcoming adversities by having knowledge about a situation, and keeping faith that one can and will surpass all challenges.

The special edition of the EEMA 10 years coffee table book, signed by AR Rahman, Babul Supriyo and all 3 EEMA presidents (past and present) was auctioned amongst delegates. The proceed from the auction are going to be donated to AR Rahman’s Foundation. The highest bid was an astounding INR 10 Lakhs, put in by Bhavnesh Sawhney of Wedniksha (a group company of Wizcraft), who then received the special edition, first print of the coffee table book.

The afternoon also featured the momentous launch of the first of its kind initiative by Event Capital- Indian Festival League! A unique IP that will have state teams from all over the country, consortiums of media and event organizers owning teams, and the whole property functioning as a full fledged league, with state teams competing with one another until a final team winner is declared following a robust audience voting process. The bids for teams will open later this month. EVENTFAQS  will have a detailed report on the Indian Festival League, shortly.

Sessions post lunch were titled Manthan, and followed an informal, conversational format, where agency members grouped under the wedding industry and the Experiential marketing industry. Each group discussed and prioritized top challenges in their current work environment and brainstormed practical solutions they could take up, as EEMA to help in such scenarios.

While the formal proceeding of the EEMAgine convention concluded here, delegates and guests regrouped at the Kingdom of Dreams for the EEMAX Global Awards Ceremony. The evening featured the hilarious improv comedy duo, Danish Sait and Sumukhi Suresh, who kept audiences in splits with their cheeky insights and tongue in cheek humour about prominent members and situations in EEMA. 

The ceremony also had EEMA Original Limericks, featuring popular Radio personalities from across the country in their quintessential styles reciting short rhymes about the business of Experiential marketing and weddings. These videos were played between award segments and featured the likes of, Rishi K, Malishka, Roshan Abbas and others.

The award ceremony, hosted through Voice Overs by Brian Tellis, was also dedicated to the Women of the Experiential Industry, with all award presenter sets featuring only women from the industry. Communique Marketing Solutions lead the metal charts at EEMAX Global with 11 Metals followed by E-Factor Entertaimment  and Wizcraft with 10 Metals each. 

Here is the full list of EEMAX Awards 2017 winners: