Typhoo, UK’s third largest tea brand known for its superior quality and revitalizing brews (owned by the Apeejay Surrendra group), had their Master Blender Razi Khan host an engaging and refreshing afternoon tea tasting session on July 28 at The Park, Connaught Place, New Delhi. The event introduced some of the finest brews / flavours from the brand available in the country.
In the session, Khan brought about the quintessential British tradition of ‘Afternoon Tea’ and laid out variety of teas for different occasions of the day, beyond the traditional Indian Chai.
The table décor and the settings of cups and saucers, tea pots, tea cozies and the three-tiered cake stands with sumptuous hors d’oeuvres, all made the setting look picture perfect! The tasting session also revealed the upcoming range of Typhoo’s pyramid teabag range, soon to be launched in the market. The unique pyramid bags lend the original aroma and flavoursome experience to the tea cup.
Subrata Mukerji, Business Head, Typhoo Tea India present at the session commented, “For over 110 years, since its inception in UK, Typhoo has indulged tea connoisseurs the world over with exotic healthy beverages beyond tea and revived tea drinking experience. We are delighted to host a unique tea tasting session that showcases various types of teas and infusions that can be enjoyed across the day, emphasizing the importance of tea to our daily lives while we continue to enjoy our traditional chai. We are proudat Typhoo for re-defining the concept of tea drinking by introducing flavors which areunique to the Indian consumer. What is heartening is: Indians are continuously seeking change in their lifestyles and food habits and are experimenting with cuisines and beverages.”
Razi Khan added,“As a tea taster and tea blender, nothing gives more joy than to get patrons to experience A British style afternoon tea session, it’s amazing that Typhoo came up with this initiative and I hope we can take such afternoons all over the country. Typhoo has one of the most diverse portfolios and we are confident that through such sessions, we can transform the Indian palette for Teas and also share with our patrons what Typhoo has to offer.”
Since its launch in 2008, Typhoo has introduced over 25 flavors to the country with some of the most exotic variants which are unique to the taste of Indian consumers (GT Lemongrass, Natural Tulsi, GT Coconut, GT Jasmine, Tea DECAF, Fruit Infusions to name a few), apart from the traditional varieties of Classic Assam, Darjeeling, Pure Green teas and a bevy of flavoured teas.
