Peppermint Events and Entertainment was responsible for launching the new ‘Neostar’ series of tractors for farmers, dealers and customers for Kubota on July 14 at The Taj Gateway Hotel Ambad, Nashik.
With “Glamour as the theme, the event included a Press Conference, Lamp lighting ceremony, a welcome by the anchor, and the unveiling of the Kubota and Neostar logos. The unveiling included a teaser video, while a drone was used to create hype about the Neostar logo. In addition, LED Wall splits saw 4 tractors come out one by one, followed by a product demo, and key-handing to customers.
A very sturdy platform had to be built for the event since 4 tractors were to go on stage. Further, a massive 32 X 12 ft. LED wall was to be split. Madpoi, poi artists from Mumbai, were present to unveil the logos, and also did two black light performances and a fire poi show. The drone was used with helicopter noise in the background to create excitement around the ‘Neostar’ logo.
All vendors were locally sourced from Nashik.
Talking about the agency’s experience conceptualising and managing this event, Jimmy Bhandari, Founder and Director, Peppermint Events and Entertainment said, “This was our first event with Kubota Agricultural Machinery India Pvt Ltd and it was a pleasure creating and conceptualising a WOW experience like this for their dealers and customers. Nothing makes us happier at Peppermint than the smiles on the faces of the audience.”
On the event execution by Peppermint, Shirish Chopda, Asst. Manager Marketing Strategy, Kubota Tractors remarked, “We are indeed happy with the concept presented and executed, mainly the drone section and also the logo launch with LED lights.”
